BRANDING IS EVERYTHING!

Concepts and strategy. Naming.
Logo, corporate style, guidelines. Identity.

 

We love not just working with famous brands, but also to create them.

It’s the wrong belief that branding is for big companies. Even if your company is not big, branding will give you new tools and opportunities for further growth.

WE THINK THAT BRANDING
IS THE MAIN POINT FOR YOUR BUSINESS.

It defines the attitude of your clients, partners, contractors and even employees.
It builds trust at the very beginning of cooperation.
It allows to aggregate the successful experience within the stable structure.

Branding influences the client conversion on all stages of selling your product.

Marketing research.

Analyzing direct competitors in the corresponding price segment: positioning, target audience, marketing strategy. Defining strong and weak points of the competitors, recommendations how to use it.

Brand positioning. Distancing from competitors, formulating UTP (unique selling proposition).

Development of the brand legend and brand essence.
Brand values. Brand image. Brand character.

Naming.

Development of the brand namings. Providing options with different connotative and denotative meanings. Discovering strong and weak points of every variant and helping to choose the final one.

Slogan development. Trademark descriptor to outline the business
or emotional company profile.

Corporate style development.

Logo, business card, letterhead, folder. Extended version of the brandbook. Key visuals.

Development of the accompanying products. Identity. Packaging. Digital products.